Choose of the of the four topics before you sign up to the event.
You can join a team at the event site or a form your own team.
Teams should try to find solution(s) to one of the themes and questions bellow:

  1. Logistics challenge
    From producer to consumer. How a consumer can receive a product (basket) cost-effectively?
  2. Productization & branding, customer acquisition and marketing
    How an online platform (example regular or shop-in-shop) can support a small scale company with productization and branding? How to increase the interest to order food & groceries online? How to market products and services to new adapters? How to guarantee interesting product segments? How to create loyal customers?
  3. Internationalization & export
    How to start company’s internationalization and export straight from an online shop? Countries, products, strategy?

Judging criterias:  The level of innovation of the idea, feasibility & cost-effectiveness, and how ready the concept is to be implemented

Judges: Anni-mari Syväniemi, MTK,
Janne Mäkikalli, Head of Unit, agriculture and forest, OP
Marko Jäppinen, head of marketing, Suppilog
Matti Santala, CEO, A21
Jose Jacome, Founder Instute
Päivi Heihinheimo – Chief Strategy Officer, Pro Localis